Porter Group have joined forces with the Gallagher Chiefs as a major sponsor for the 2023 season. The partnership will see the Porter Group brand feature on the playing and training jerseys of the team, as well as extensively on field and stadium signage for all Chiefs home games.
Chiefs Rugby Club CEO Simon Graafhuis acknowledges that the aligned values between Porters Group and the Chiefs Rugby Club make this an exciting partnership.
“We are excited to be announcing the new sponsorship partnership with Porter Group. They are an iconic local company that has done amazingly well on the international stage. The two organisations have very aligned values, and we look forward to a long, successful partnership.”
The Porter business was first established in the Waikato in 1945 by Arthur Porter. After over 75 years in business, Porter Group now has over 50 locations and is one of the largest privately owned heavy equipment identities in New Zealand and Australia as well as operating a significant business unit in California.
The Porter Group now offer their customers assistance across their seven divisions of Porter Hire, Equipment, Parts, Mechanical, Finance, Haulage and Access to ensure they can meet all of their machinery needs.
Porter Group COO Darren Ralph said: “As long-time supporters of the team, we have tremendous respect for the brand and we’re delighted to be aligned with the Gallagher Chiefs from this Super Rugby Pacific season.
“There are many parallels that we can draw between our business and the Chiefs Rugby Club, not least of which the international reach and brand recognition throughout New Zealand, Australia and the South Pacific.”