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Breast cancer is the most common cancer affecting Kiwi women, with more than 2,300 new cases diagnosed each year. This month, we pause to acknowledge that reality while also celebrating the incredible women who shape Porter Group.

This week, we caught up with Middy Ritchie, Territory Hire Manager - Gisborne, to hear her story and shine a light on the powerhouse she is within our team.

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Tell us a little about your role at Porter Group – what does a typical day look like for you?
I’m a Territory Hire Manager at Porter Group, responsible for the Gisborne and Wairoa region. A typical day is pretty varied – I’m often out on the road, whether that’s visiting job sites in the bush, dropping into offices, or catching up with teams roadside, which I really enjoy. Building and maintaining strong relationships is a big part of what I do. I’m also focused on making sure our hire operations run smoothly – ensuring the right gear is ready to go when it’s needed and stepping in to help overcome any challenges that pop up. No two days are the same, and that’s what keeps the role exciting.

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‍What advice would you give to other women pursuing a career in this industry?
My advice would be: back yourself. Don’t be afraid to step into the unknown. This industry has so much to offer, and there’s real value in bringing your unique strengths – whether that’s communication, leadership, or problem-solving. Ask questions, keep learning, and surround yourself with people who support your growth. The hire industry is evolving, and there’s a place for strong, capable women who want to make an impact.

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Who or what has been a source of support or inspiration for you in your career?
My whānau, first and foremost. Without them, I wouldn’t be able to do what I do. Having a great boss who backs me 100% and people who believe in me and push me to go further has made all the difference.

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What helps you recharge outside of work?
For me, recharging means spending time with my whānau – switching off and enjoying the simple things. I also love being outdoors, especially around Gisborne. There’s nothing better than fresh air and a change of scenery after a busy week.

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What does Breast Cancer Awareness Month mean to you, in your own words?
Breast Cancer Awareness Month is deeply personal to me. My nan battled breast cancer, and I carry her with me in my heart every single day. This month is a powerful reminder of her strength and the strength of so many others who have faced this disease.

It’s also about raising awareness, encouraging early detection, and supporting those currently going through their journey. It reminds me how important it is to look after our health, check in on one another, and keep the conversation going because awareness can truly save lives.

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